Final Idea

 My magazine will be monthly. It will be themed around house music, but also will encorporate more popular artists.

• Target audience: After deciding in my initial ideas I wanted a more feminine unisex magazine, I have since decided it will be a women's music magazine. I made this choice as I feel it would be easier for me to appeal to women, having read lots of women's magazines and being a woman myself. I also notice that most music magazine's have a primarily male audience demographic. The audience are aged 18 to 25, so they are just entering the adult wold and taking advantage of all the new freedoms and opportunities they have, such as clubbing and festivals. They aren't likely to be married or have children. They will be interested in house music, but also current popular music.

• House-Style: My house-style will be messy and look care-free, to reflect my target market. I will acheive this look by using suitable fonts, colours and content. The colour scheme will chance each issue, like magazines such as Grazia, Company or NME do. I'll have a basic scheme of black and white every issue, then another colour such as pink, blue or red will be used with it. This adds excitement and a defferent theme to each issue of the magazine.

• Cover: My Cover is going to generic in the way it will have the title as the masthead in the top left hand corner. The cover-star will be stood in the middle, slightly over-lapping the title with a slogan across their shot. There will be other features from the magazine along the right hand third.

• Contents: I want my contents page to reflect the care-free nature in NME, with the pictures and page numbers, but also the amount of information included in Q - as my magazine will be a monthly release, so will have much more content than NME.

• Double-page spread: This will be inspired by my company magazine double-page I analysed. Two-thirds of the page will be covered in a picture from my photo-shoot and there will be a interview down the right-hand side, which I will indicate that it continues onto the next page.