Fonts

I have now created a rough draft of my magazine cover and contents page so I have chosen fonts that I am fairly sure I am keeping for my final copy.

For the title of my magazine I have used the font '28 days later'. It is a block print, sprayed effect font that looks intentionally messy and rough. I think this suits the magazine name 'envy' and it will resemble my target audience of women in their 'freedom years'.

A font I'm using throughout my magazine for titles, headings, ect. is called 'LeviBrush'. This is similar to '28 Days Later' as it has an edgy, messed-up feel, except it allows lower-case letters to be used. It also has more of a brushed/splattered effect. I chose this font as it reminded me of a font used on the cover of the re-invented version of Company mag - one of my style models.

A font I have used for the name of my cover star is called 'Sunshine In My Soul'. I chose this font because it looks like handwritting, as if the cover star has signed the font cover of the magazine.

Final Idea

 My magazine will be monthly. It will be themed around house music, but also will encorporate more popular artists.

• Target audience: After deciding in my initial ideas I wanted a more feminine unisex magazine, I have since decided it will be a women's music magazine. I made this choice as I feel it would be easier for me to appeal to women, having read lots of women's magazines and being a woman myself. I also notice that most music magazine's have a primarily male audience demographic. The audience are aged 18 to 25, so they are just entering the adult wold and taking advantage of all the new freedoms and opportunities they have, such as clubbing and festivals. They aren't likely to be married or have children. They will be interested in house music, but also current popular music.

• House-Style: My house-style will be messy and look care-free, to reflect my target market. I will acheive this look by using suitable fonts, colours and content. The colour scheme will chance each issue, like magazines such as Grazia, Company or NME do. I'll have a basic scheme of black and white every issue, then another colour such as pink, blue or red will be used with it. This adds excitement and a defferent theme to each issue of the magazine.

• Cover: My Cover is going to generic in the way it will have the title as the masthead in the top left hand corner. The cover-star will be stood in the middle, slightly over-lapping the title with a slogan across their shot. There will be other features from the magazine along the right hand third.

• Contents: I want my contents page to reflect the care-free nature in NME, with the pictures and page numbers, but also the amount of information included in Q - as my magazine will be a monthly release, so will have much more content than NME.

• Double-page spread: This will be inspired by my company magazine double-page I analysed. Two-thirds of the page will be covered in a picture from my photo-shoot and there will be a interview down the right-hand side, which I will indicate that it continues onto the next page.

Initial Ideas

Q Magazine Analysis

Q magazine is a unisex music magazine aimed at people aged 25+. It is quite an expensive magazine as it is a mothly magazine with a substantial abount of information. The cover stars and feature stars are all very established faces within the music industry, such as Adele, Lady Gaga, Jay Z and Shakira, who have made some sort of contribution to music today. You wouldn't find Rebecca Black or Conor Maynard in the magazine.

 

 

NME Magazine Analysis

The cover, contents and double-page analysed here are from NME, I chose to do this one specifically as a it is a music magazine. It's audience demographic is primarily male, with an average of 77% of the readership being men. It is also read mostly by those aged 18-25, however readers ages ranges from 18 to 65+. A survery also shows most of the readers do not have children in the household.

 

NME covers all have the same house-style. The title 'NME' is printed in the top left-hand corner of the page and there is a banner along the top with a caption relative to the content. For example, 'GOD SAVE US FROM WILLS&KATE COMMEMORATIVE ISSUE', this issue was published around the time of the royal wedding and the magazine has references to the wedding and the royals throughout. All covers have a cover star or band, usually with a quirky quote from the interview with the star alongside them. The use of the picture and quote together draws the reader in as it gives them a idea of what kind of interview they'll find inside and what kind of person the star is. Unlike other magazines there aren't any side stories shown, it is focussed fully on the star, there are a few names of people featured throughout the magazine but it doesn't give anything away.

The contents page is different as it doesn't have a long list of what can be found throughout, big stories are listed with pictures and quotes. There is a small list, 'PLUS', to show extra features. This may be because it is a weekly magazine so it is not got as many features as a monthly magazine, as they only have a week until the next release. I like the way it has been presented.

 

This spread is similar to the Company double-page and most others of its kind. A picture covers two thirds of the page and there are two columns up the right-hand side. This technique gives an artistic look.